CASE 01 / 03
Northwave
SaaS · Series B
Challenge
Launch a category-defining brand film in 4 weeks.
Strategy
Documentary-style interviews stitched with product cinematics.
Process
Treatment → 3-day shoot → assembly → color → motion polish.
Editing Style
Cinematic, grounded, warm grade.
Motion Graphics
Subtle kinetic typography on product moments.
Final Result
+312% homepage conversion, 4.1M earned views.
4.1M
Views
62%
Watch-through
+312%
Conv. lift
“
It set the visual standard for our entire brand.
NextLumen Labs
